CALO: Our Main Marketing is Our Customer Experience

02 - Mar - 2023

Calo, a meal-planning service designed to assist busy individuals in eating healthily and conveniently, was created by a team of chefs, nutritionists, and software engineers. They collaborated to create a variety of meal plans that cater to different dietary needs and preferences.

To sign up for the service, users can download the “Calo” app and register for an account. Once registered, users can choose from a variety of meal plans and customize their selections based on their individual preferences and dietary requirements.

Moreover, the app provides a user-friendly interface that allows customers to easily browse menus, track their orders, and manage their subscriptions. Calo serves personalized meal subscriptions to busy people, catered towards fitness or lifestyle goals. Customers receive their meals daily and get to choose from a rotating menu with over 500 options.

The Use of ZIWO

Calo integrated the ZIWO platform into its operations, which streamlined its customer service processes and improved its overall customer experience. By integrating ZIWO, Calo is able to provide real-time analytics and reporting on customer interactions, which allows them to better understand their customers’ needs and preferences. Consequently, this data helps Calo make more informed decisions about improving their products and services and tailoring their marketing and outreach efforts to better reach their target audience.

Furthermore, the ZIWO platform also includes tools for managing customer inquiries and support requests, which has helped Calo respond more quickly and efficiently to customer concerns.

As a result, by providing a seamless and responsive customer service experience, Calo builds trust and loyalty with their customers, ultimately driving customer retention and revenue growth.

Founded in 2019 in Bahrain, the company has quickly grown to nearly 700 employees located around the world. Calo currently operates in Saudi Arabia, Bahrain, the UAE, and Kuwait, with plans to expand to other markets in the future. Calo’s vertically integrated model allows the company to serve its customers a high-quality personalized experience while maintaining healthy margins, making the company’s business units very profitable.



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