An integrated solution for modern day sales

By Subhiksha Sugumar, Content Marketer at Zoho

Most businesses today run on the cloud-making their systems and data digitally accessible, secure, and manageable and that includes their business communication systems. With the shift to cloud-centric business operations and the rise of modern sales practices, cloud telephony has replaced traditional phone systems.

ZIWO, a leading cloud telephony solution, comes equipped with advanced contact center and AI capabilities. By enabling conversational intelligence, smart call tagging, sentiment analysis, and multilingual support, ZIWO enhances customer engagement and streamlines communication while also offering robust call management features.

The myriad functionalities make these telephony systems an integral part of modern sales processes. When discussing modern sales, it’s essential to focus not only on upgraded business tools but also on upgraded strategies.

Businesses have had to implement sales strategies that align with growing demands, evolving customer behavior, and shifting market trends. This required a new operational perspective on business tools to effectively execute these strategies and drive higher conversion rates.

What drives successful sales conversion?

Over time, businesses have realized that the key to successful sales conversion is prioritizing customers¬ just the product or service. In fact, it’s this realization that enhances modern sales practices, where advanced tools and data-driven strategies help you understand what customers want and offer what they need. Businesses that have adopted customer-centric strategies are 60% more profitable than businesses that haven't.

A vital tool for sales

The most crucial aspect of customer-centric sales is to know and manage your customers using the right platform. A CRM (customer relationship management) platform is used to manage and analyze customers to facilitate data-driven sales.

One such popular solution is Zoho CRM, a cloud-based platform that helps businesses manage all things sales. It offers a collaborative space with automation and analytics tools to boost sales productivity and close deals faster and efficiently.

Zoho CRM's wide adoption isn't just for its ability to enhance sales efficiency, but also its customer centricity. From contextual engagement to AI-powered sales management, the platform is equipped with the right features to offer a rich customer experience.

An integrated solution to elevate customer centricity

With the rise of customer-centric sales, it’s essential to stay ahead of the competition and deliver the best possible customer experience. Choosing the right software solution plays a key role in achieving this. By using Zoho CRM for sales and customer management alongside ZIWO for sales communication, businesses can elevate their sales processes by harnessing the combined power of both platforms.

Introducing ZIWO for Zoho CRM

Businesses can unify sales operations and drive better outcomes with a single, integrated platform. The extension helps bring sales activities, processes, policies, and people together by connecting the powerful capabilities of the ZIWO cloud contact center with Zoho CRM.

Key features

Quick contact search

Locate any contact instantly with the intuitive search feature. Agents will spend less time looking and more time connecting.

Comprehensive call history

Gain full visibility into all past interactions by viewing detailed logs of every call to understand customer touchpoints and follow up with confidence.

Conference calling

Host conference calls with minimal effort and maximum clarity for collaborative discussions.

Add call notes instantly

Record key discussion points during or immediately after a call. Maintain context and ensure that important information doesn’t get lost.

Automatic sync with Zoho CRM

Eliminate manual data entry and automatically update call details such as history, notes, and other relevant information in Zoho CRM under the corresponding contact, ensuring that records are always current.

With ZIWO for Zoho CRM, sales teams can now communicate with clients effectively without switching between tools or losing context.

Check out ZIWO for Zoho CRM on Zoho Marketplace

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